I never really was big on rum until one of my buddies had me try Sailor Jerry Spiced Rum. Personaly I like to just throw it into some rootbeer and enjoy. 90% of the time if Im drinking my Sailor Jerry and rootbeer youll catch me munching on a rootbeer float popsicle with it.

I am not a big rum drinker just yet. I have only tried 2 different types of rum, and that is a Havana Club with gold colour, and the Captain Morgan spiced gold. I did some google searching, and it seems that Havana Club was a "better" rum than Cpt. Morgan in terms of production and flavor, but i like the Cpt. Morgan better, just beacuse i thought the Havana Club had such an overwhelming taste, where i find the Cpt. Morgan to be more mellow and not so strong. This makes me sound like a sissy! I am picking up a bottle of Cruzan, because i have seen it so much on the show. Worst case if i dont like it; Mix it with coke and a dash of lime. Rum and Coke is always a winner at my house!

Personally, gold/dark rum all the way. Mostly because you can use it in your cocktails just fine and it gives the drink a bit more ....complexity then a regular light/blanco.
 
So far, no particular country/brand that really stands out for me, but besides some major brands im just trying allot of lower end brands i can find in the liquorstore. Usually those are Dutch brands with zero info on the bottle and no website so i can't figure out where the stuff is produced.