Brand Loyalties: Expand Yourself, Try Something New

Over the years I've noticed many people lean towards a specific brand when selecting a spirit. Folks will swear by their favorite brand as "the best" having only tried a small select set of competitors before making the determination. In many cases, the brand you selected may not really be the best in the world but you've found a special place in your heart for its inviting love.

Everyone's palate is different; this cannot be argued. However, a select few cocktail and spirit drinkers whom have tried other brands have found new loves and invigorating passions. You don't have to be a one-label lover, you can select other labels that offer new variety, tastes and complexities. I recently discovered Caramba Tequila and found their silver to be quite unique in taste profile offering something completely different from that of a Partida label. Is it better? No, it's just different. Different can be good too. I don't have to always drink the same brand and get the same experiences, I can work outside the box and see what else my tastes enjoy.

As you experiment you may find a whiskey, gin, tequila, rums of all color and even a vodka which stands out differently amongst its peers. While you may not always fall in love with its uniqueness you'll never know if you do not give it a try. Next time you're at the store reaching for your ol' standby, give pause and look around... is there a brand you've never tried at the same price-point? You may one day surprise yourself.

Latest Announcements

Please vote for us for the HowCast video contest, you can vote once a day and I'd love to get into the top-10 results. As of now, Common Man Cocktails is within site of the 10-place but many of the top video's are getting a lot of votes. I'd love to stand out and show off the show by making the top 10.

To vote, head to http://everydaydrinkers.tv/vote and cast your "thumbs up" for the video. Also, it's a new recipe so you can create it as well. The recipe is the Blue Long Island Cocktail.

Also checkout a few of our latest audio podcasts. We sit down with a few friends and talk about Whiskey and, in a later episode, interview Dan Tullio the man behind the Canadian Club brand.

Recipe

We'll soon be launching the Red Manhattan cocktail, this is a Red Stag cocktail from their signature recipe book for Jim Beam's new Red Stag product.

2 oz. of Red Stag by Jim Beam
1/2 oz. dry vermouth
1/2 oz. sweet vermouth

Stir in a shaker over ice for 30 seconds and strain into a chilled martini glass with a long stem. Garnish wiht a cherry.

Latest Spirit Reviews

If you're looking for new spirits, checkout some of our reviews:

Thanks!

Derrick

PS: Please vote for us in the howcast contest, I'd love to show them a little cocktail show can rank amongst the crazy internet howto videos. http://everydaydrinkers.tv/vote